With sales of high-fructose corn syrup flagging, the corn processing industry has been struggling to find new ways to pump the product into the public stomach. Apparently their latest ploy has caught the attention of their biggest competitor:
American sugar farmers and refiners have filed a suit to stop big corn processors from marketing high-fructose corn syrup as a “natural” product equivalent to real sugar. The suit, filed in U.S. District Court in Los Angeles by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company, Inc., charges that the “corn sugar” branding campaign financed by the corn refining industry’s giant companies constitutes false advertising under federal and state law. The processors’ campaign was launched as a way to thwart declining sales of high-fructose corn syrup, or “HFCS.”
How about if we all just eat less of both and call it a draw?